2.1. Separate Unification -- Limitations Only offers one category of information

Customers may often search to protect themselves against general as well as fire risks, but the sole Comsec website would offer limited data

Lack of an offer for complementary products and services

4.3. No Unification -- Advantages and Disadvantages

Advantages

No additional risks

No additional costs

Disadvantages

No possibility for improvement

Reduced chances to adapt to the changing needs of the customers

Possibility to lose competitive position

5.1. Proposed Solution

Due to the current state of the company and the surrounding environment, change is imperative, meaning that the third solution is by no means feasible

Of the first and second alternatives, the second one seems most plausible

It as such advisable for Comsec to begin the process of website unification

5.2. Implementation of Solution

Allocate sufficient budgets in order to satisfy all requirements in terms of human resource, capital and technology

Contract the services of specialized consultants and it specialists to create the new platform and support the transition process

5.2. Implementation of Solution (Continued)

Offer training to the current employees in order to familiarize them with the new platform

Recommendations for the Future
Continually assess the trend in the market (customers) and industry (competitors)

Strive to adjust and adapt to new trends as quickly as possible

Identify and satisfy new needs even before customers become aware of the existence of these needs

Bibliography

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Golberg, D., Prosser, T., Verhulst, S.G., 1998, Regulating the changing media: a comparative study, Oxford University Press

Kehal, H.S., Singh, V.P., 2005, Digital economy: impacts, influences, and challenges, Idea Group Inc.

Norris, P., 2001, Digital divide: civic engagement, information poverty, and the Internet worldwide, Cambridge University Press

Silverstein, B., 2002, Business to business Internet marketing: seven proven strategies for increasing profits through Internet direct marketing, 4th Edition, Maximum Press

1985,-Year Book, Australia, Vol. 69, Austr. Bureau of Statistics